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Today almost everyone uses social apps, in this era of the internet. So, do you know how many social media users exist today? In the U.S. alone, there were about 243.6 million users in the year 2018 and there will be approximately 257.4 million users till the year 2023, as per a report generated by Statista, a well-known online search portal for statistics.

These exponentially growing statistics have provoked entrepreneurs all over the world to invest in social media app development. These apps dominate the app usage because they are a great source of good-quality online content and they harness the desire for social validation of the people. Social apps are being used more than gaming or messaging apps. Due to all such reasons, these apps have become a top target for entrepreneurs.

In this article, we will have a look at what the entrepreneurs need to know before they begin with the app development.

Things entrepreneurs need to know about social media app development

Why to go for social media app development?

Today, social media acts as the major medium of communication and so, a large number of people use it all over the world. One single social media app that is attractive, engaging, custom-built and properly branded can make the entrepreneurs touch the sky in a short time. Many entrepreneurs have entered the list of wealthiest persons by investing in a social app. So, investing in these apps can be a smart decision and can ensure a handsome market share.

How should the social app strategy be planned?

Here are a few tested and proven steps for planning a good strategy for social media app development.

Figure out the pain area or the idea behind your social app
Define a purpose about how you want to help your audience target that pain area through your app.
Define your audience and identify their preferences, likes, dislikes, etc.
Build the MVP version of the app and release it to the limited users to know its scope.
Collect feedback from users and work to develop the better version of the app step-by-step instead of all in one go.
Make your social app much richer in terms of user experience.

What are the significant elements of a social app?

For developing an outstanding social app, it is necessary to use the following elements or features in the app. These are mentioned below:

Profile creation/ customization
Clear icons
Newsfeed
Push notifications
Audio/Visual/Video sharing
Text Messaging
Ease of connectivity with contacts from different regions
Liking, sharing, commenting features
High security and privacy of user information
Exit button
Along with these basic features, there are a few other optional elements that will make the app more useful and alluring, as mentioned below:

E-commerce payments
Adding links to other websites
Geo-location integration

Why should there be a social media app for iOS?

There are two major benefits of developing a social app for the iOS platform.

iOS has the second largest number of users after Android. So, there will be a good number of users available if the app is on iOS platform.
iOS has a better conversion rate as compared to Android
So, it is commercially a viable choice to go for social media app for iOS.

How to do marketing of the app?

After developing the app, it is of utmost importance to market the app. First and foremost, the app should be meaningful and useful to the users. Then, integrate the QR code to the business website, emails, business cards, etc. Then plan for advertising on social media, go blogging about the app on top blogging sites and mobile advertising. Social networking platforms like Facebook and Instagram can also be used for monetization purpose. Finally, analyse the most effective marketing strategy and work on the one through which you can gain the best results.

Conclusion:

Social apps were introduced as a medium to express us and connect with friends, but today they have evolved to be a huge platform for the individual as well as business growth. Having a social app helps to target and attract the audience, gain a loyal customer base, ensure brand awareness, and much more. As a result, entrepreneurs are attracted to developing these apps. The above mentioned steps will help entrepreneurs to build a top-quality social app.

There are a plethora of social app development services available in the market. Biz4Solutons is a Texas-based software solution provider having rich experience and expertise in developing engaging social apps for diverse industries. If you want to be the best amongst your competitors, develop a social app with us. Biz4Solutons can be your technical partner and guide you right from the first step of analysing the requirement to the last step of the monetization of the app!

Some people might not even realize the difference between the normal street lights and the smart street lights that the suburbs have installed. However, there are many benefits of these lights that you might find interesting. And, this might be the reason why you don’t feel so worried when driving at night anymore. This is everything you need to know about smart street lighting solutions.

Streetlights and technology

Over the years, there have been huge changes made by the streetlights in the suburbs. From the old-fashioned streetlights that we know to LED lights. And, now there are the smart street lighting solutions that are making street lighting even better.

This ensures that every one that is on the street at night has enough light to go around. To stay safe and to know where they are going. Turn these areas into smart towns.

Saving a lot of money for the town at the end of the day

Not only are these lights ensuring the safety of the people in the town, similar to how smart home security systems do for homeowners, but it is also saving the areas a lot of money. Money that can be used in so many other places.

We all know that most cities always have a shortage of money to ensure that everything is running smoothly and that everything is in working order. With the smart street lights, they are saving money that can be used at other, essential services.

Ensures the safety of the people at night

It ensures the safety of the people on the street at night. Making sure that they can see where they are going. See the vehicles coming and make sure that they don’t get robbed by someone coming out of nowhere. Something that is happening at night, in the streets where it is dark and dangerous.

Now people can walk in the streets and feel a lot safer because they can see ahead of them, behind them and all around them.

More visibility means fewer accidents at night

Statistics have shown that there are now fewer accidents at night between vehicles because they can see better and clearer in front of them. Seeing vehicles that might not have bright lights, and colliding with them is no something of the past.

This also means that people are not getting run over at night as much. Vehicles are able to see pedestrians better and are able to stop in time when a pedestrian is crossing the road.

Lots of towns already implementing these smart street lighting solutions

The smart street lighting solution is already implemented in a couple of the bigger neighbourhoods in the country, with success. It proves that this is something that can work, that it does save money on power for the city and it makes the city safer for everyone, vehicles, and pedestrians.

Crime at night and accidents at night are a lot less than a couple of years back when these lights weren’t yet implemented.

You might have heard about the smart street lighting solution. This is making the streets brighter and safer at night. There are really many benefits that you and the rest of the metropolis will enjoy when this is installed and implemented in your city. It uses less power and is brighter for a much longer time. Ensuring that everyone can use the roads at night, and arrive save at home.